Experimental Fashion: Performance Art, Carnival, and the Grotesque Body  by Francesca Granata is now available (IB Tauris, 2017)

Please save the date for the Book Launch on March 16th at 630 pm in Wollman Hall,  Eugene Lang Building at 65 West 11th Street with the author in conversation with fashion designer Bernhard Willhelm and Charlene Lau, Post-Doctoral Fellow in Visual and Material Culture.

Please RSVP here

Experimental Fashion is a study of designers and performance artists at the turn of the twenty-first century whose work challenges established codes of what represents the fashionable body through strategies of parody, humor, and inversion. The book argues that the proliferation of bodies-out-of-bounds in fashion during this period was influenced by feminism’s desire to open up and question gender and bodily norms and particularly the normative bodies of fashion. It was also tied to the AIDS epidemic and mediated the fears of contagion and the obsessive policing of bodily borders that characterized the period.

Starting in the 1980s, the book investigates the ways designers such as Georgina Godley challenged the masculinized silhouette of the power suit and its neoliberal exhortations, while Comme des Garçons’s Rei Kawakubo questioned the sealed classical body of fashion, in part thanks to her collaboration with choreographer Merce Cunningham and artist Cindy Sherman. Fashion designer, performance artist, and club figure Leigh Bowery upended gender codes and challenged fears surrounding the bodies of gay men through the decade. The book also examines Martin Margiela’s “deconstruction fashion” of the 1990s and the way his work challenges norms of garments’ construction and sizing.  It enters the new millennium through the work of Bernhard Willhelm which shows the increased cross-pollination of fashion and performance art and the renewed interest in upending codes of masculinity. The book concludes by examining how experimental fashion—particularly in its grotesque and carnivalesque variety—moved from the margins to the mainstream through the pop phenomenon of Lady Gaga.