Jonathan Bean on Tastemaking

How is  taste determined?  Co-authored by ADHT’s Jonathan Bean, Postdoctoral Fellow in Design Studies,  and Zeynep Arsel, Assistant Professor of Marketing at Concordia University in Montreal, “Taste Regimes and Market Mediated Practice,” published in Journal of Consumer Research, suggests taste is a “continually performed” practice.  By analyzing seven years of Apartment Therapy content and conducting interviews with twelve blog readers-participants, the study explores the creation of taste by way of a three-part process—problematizaton, ritualization, and instrumentalization—which “continuously orchestrate” objects, doings, and meanings.

Jonathan Bean will be teaching in the new MA Design Studies program launching fall 2012.

To read more, please visit this recent article about the study.




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