The Olympic Games: National Identities through Design


In her recent publications, Assistant Professor Jilly Traganou discusses the theme of national identity. By analyzing the Olympic games held in Athens, Tokyo, and Beijing, Professor Traganou identifies the Olympic Games as a way for countries to renew their national image both visually and conceptually. Further emphasis is placed on the study of the graphic design of the Olympic games logos. These images provide more than just a visual representation of the event. They also offer insights to a nation’s history and perhaps, an indication of a country’s future goals.

For further reading:

National Narratives in the Opening and Closing Ceremonies of the Athens 2004 Olympic Games’ Journal of Sport and Social Issues (referred journal), Sage Publications, vol. 34, nu. 2, 2010, pp. 236-251.

Design and National Identity in the Olympic Games of Tokyo 1964, Athens 2004 and Beijing 2008’ The Hitotsubashi Journal of Arts and Science (referred journal), vol. 50, nu. 1, 2010 (referred), pp. 65-79.



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