credit: ELSA AND ME

Established in 2009, ELSA AND ME is the brainchild of Swedish born Brooklyn-based designer, Maja Svensson.  Inspired by her grandmother Elsa, Svensson designed the ELSA dress to embody elegance and simplicity for all occasions.  Handmade in New York City with organic cotton fabric, the ELSA dress is made to order, offering a refreshing reprieve from the fast fashions of H&M and Forever 21.  Designed with sustainability in mind, ELSA AND ME is a return to traditional garment construction and classic, flattering silhouettes that will certainly outlive any transitory trend.  Svensson’s aim is to “empower women to feel feminine and fulfilled in their everyday life.”

Fashion Studies’ own Kim Jenkins, MAFS ’13, was featured on the ELSA AND ME blog wearing the ELSA dress in butter cream.  In the interview, Kim comments on her master’s thesis, how to be a more conscientious shopper, and her plans for after graduation this coming May.  When asked about the MA Fashion Studies program, Kim revealed, “The Fashion Studies program is only three years old at Parsons, so with it being so new and groundbreaking, it has afforded me the opportunity to explore why we wear what we wear in various mediums.  I have always wanted to be a ‘fashion anthropologist’ and do what Anthony Bourdain does, but instead of food, I talk about clothing and how we shape our identities.”

To read the rest of Kim’s interview on ELSA AND ME, click here.