Poetry of the Real–How to balance and implement research and entrepreneurship in the arts?


A podium discussion presenting international thinkers and cultural practitioners that engage in a dialogue around research and design practices that enhance the role of design, art, and media creatives as prime drivers of change in society at large. Participants will discuss the balancing act of research and entrepreneurship, shedding light on how artistic practice can metamorphose and impact socio-economic currents as well as develop future lifeworlds.


welcome remarks:

JOHN BRUCE, Director, Strategic Design & Management BBA program, Assistant Professor Strategic Design & Management, Parsons School of Design

JILLY TRAGANOU, Associate Professor of Spatial Design Studies, School of Art & Design History & Theory, Parsons School of Design



JEFFREY SCHNAPP, Founder and Head of metalab@Harvard, Harvard University

PIERLUIGI SACCO, Professor for Cultural Economics, IULM University

BIBI SECK, Co-Founder of the award-winning design and innovation studio Birsel & Seck, NY / Dakar

KIRSTEN LANGKILDE, Professor and Director of FHNW Academy of Art and Design, Basel



5:00 – 7:00 PM EDT

reception to follow


Register by Friday, September 22

cost: FREE


Parsons School of Design

@ 63 Fifth Avenue

@ University Center Lecture Hall (UL105) for Symposium

@ Event Cafe (UL 103) for Reception


The discussion is rooted in two strategic initiatives by the FHNW Academy of Art and Design in Basel, Switzerland, housed in their brand new Campus of the Arts: The European Center of Art Design and Media Based Research (ECAM). ECAM, an international platform, powered by a global network of experts, and institutions such as metaLAB at Harvard University, as well as ECAM’s own graduate school— to enhance the quality of cultural debate, strengthen research by examining current cultural discourse, and the role of art, design and media practices in the wider society. The second initiative is Basel’s Swiss Cultural Entrepreneurship (SCE), an organism dedicated to orchestrating successful entrepreneurship models for creative industries. As a platform, SCE is a hybrid of seminars, workshops, challenges and networks. The focus is on entrepreneurs and developing their individual projects, as well as heterogeneous support for initiatives and foundations.

This event is organized by the School of Art & Design History & Theory, Parsons School of Design; the FHNW Academy of Art and Design in Basel; the European Center of art Design and Media Based Research (ECAM); the Swiss Cultural Entrepreneurship (SCE), with support from the Canton of Basel-Stadt and the Consulate General of Switzerland in New York.



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